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Robert Vowler

Business Advisor and Experienced Board Member

Robert Vowler is a business advisor and experienced board member based in Hershey, Pennsylvania. He is the former CEO of Hershey Trust Company, the parent company of Milton S. Hershey’s business enterprises. The Trust administers the estate and philanthropies of Mr. Hershey and provides trust and investment management services to individuals.

For 12 years Vowler spearheaded operations at Hershey Trust Company, overseeing investments totaling $10 billion. He led the oversight of The Hershey Company, Hershey Entertainment and Resorts, and the M.S. Hershey Foundation. He served as the primary trustee of the controlling interest in the titular Fortune 500 company and served as a board member of several Hershey entities as well.

Prior to being named CEO, he was the CFO of The Hershey Trust for ten years. Vowler also served as president of The M.S. Hershey Foundation for twenty years. He served as Audit Committee chair and Executive Compensation Committee chair of The Hershey Entertainment Company for many years as well. He began his career as a CPA at various firms and is qualified as a Sarbanes-Oxley financial expert.

Fast Facts

During his time as CEO of the largest stakeholder in the Hershey Company, Robert Vowler grew the Hershey Trust asset base from $2.6 billion to $8+ billion, led a $1.5 billion diversification of assets, and increased the Private Wealth Division revenues fivefold.

In addition to the Hershey Trust ownership in the majority of Hershey Company stock, he oversaw the Trust’s widely diversified investments.

He also attracted and recruited talent to lead Hershey’s entities, perhaps best exemplified by his full replacement of the Board of Directors of the Hershey Company in 2007, which refocused the company’s direction and improved operating results without any loss of stock value.

Grew the Hershey Trust asset base from $2.6 billion to $8+ billion

Led a $1.5 billion diversification of assets

Increased the Private Wealth Division revenues fivefold

In the eyes of many individuals, however — particularly those who called central Pennsylvania home — Vowler’s job was not so neatly quantified. As CEO, he was “the guy charged with thinking the way Milton S. Hershey would think” (Harrisburg Magazine, 2001). Thus the purpose of each business decision needed to be twofold: would it meet the high professional standards that Vowler had held since his early days in accounting and finance? If so, would it also be consistent with the company values ascribed to their beloved founder over 100 years ago?

Robert Vowler maintained this complex balance at Hershey Trust Company for over a decade. He credits much of his work with the company to his holistic view of business, which was instilled in him early on during his time as an auditor.

“I’m always used to looking from the top down,” Vowler explained in a 2014 interview with Pamela Whitenack. “When you’re an auditor, you start with the CEO and work your way down to look at the business, and so I was able to do the same thing with HERCO” (Hershey Community Archives Oral History Program).

A Proactive Approach to Business

Thanks to this mindset, Vowler was able to do far more than just keep the Hershey business enterprises running. He worked on numerous new initiatives to breathe new life into the brand and create a more proactive presence within their community. Under Vowler’s tutelage, the Trust drastically improved their company culture and were subsequently named as one of Pennsylvania’s Top 50 Places to Work.

Vowler was also responsible for boosting Hershey entities’ community involvement. He is credited for some of the most significant enhancements to Hershey’s iconic physical assets — from developing the Biomedical Research Park to renovating downtown Hershey to adding 1,000+ acres to the Trust’s real-estate portfolio.

In 2008, Robert Vowler stepped down from his role as CEO at Hershey Trust Company. He began independently advising businesses or individuals and also served as an expert witness focused on fiduciary investments. He is currently Business Advisor to one hedge fund, and has successfully advised another hedge fund for five years; Robert is currently seeking out new opportunities with family offices. As Hershey Trust Company is one of the very first and largest family offices in the United States, Vowler is highly equipped to offer advisory services to family offices regarding planning, marketing, governance, executive coaching, and more.